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Cheer

 
Artist: Cheer
  • Formed: 198
  • Genres: Rock

Biography

Singer and drummer Chris Maxfield and singer and multi-instrumentalist Lloyd Peterson brought their talents together professionally around 1980. The Canadian duo quickly added two other gifted artists to their lineup: guitarist Stan Lee Sandblaste and bassist Randy Hadubiak. Together, the foursome became known as the Cheer. The rock band played numerous local clubs, then began to travel to other gigs, even landing a few shows opening for favored acts like K.D. Lang.

In 1985, the Cheer recorded a debut album titled Swimming to Work. It was released under the Rotifer Records label. A year later, the group had a small amount of success with one of the album's singles, "Shot With Our Own Guns." Maybe part of the attention the song drew was because of the video made to go along with it. Both offerings were about the racial injustice in South Africa. "Shot With Our Own Guns" was the first and last single the band released. Most of the music world took little notice, and after a short time, the Cheer's members went their separate ways. ~ Charlotte Dillon, All Music Guide
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Wikipedia: Cheer (brand)
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Cheer is the name of a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble.

It was introduced sometime around 1951, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948-49.

Cheer is recognized for its distinctive blue granules. The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process). One magazine ad proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!"

In the 1960s, the brand was repositioned as "All Temperature Cheer" or as it was also known, "All-Tempa-Cheer", as it was formulated to clean clothes effectively in all water temperatures.

The brand is currently known as "Cheer Colorguard" and "Cheer Brightclean."

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Artist. Copyright © 2009 All Media Guide, LLC. Content provided by All Music Guide ®, a trademark of All Media Guide, LLC. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Cheer (brand)" Read more