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Chicken Tonight is a subbrand of Unilever's Knorr brand (launched in the US on October 23, 1990 and the UK and Australia in 1993) of sauce intended to be added to chicken pieces in a skillet, available in flavors such as Honey & Mustard, Country French and Thai Green Curry. The product was marketed in America as part of the Ragú line of sauces.
The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the Chicken Dance. This dance and song were parodied by The Simpsons family in the episode "Lady Bouvier's Lover."
The American version of the product quickly failed; however, it is still popular in Australia, the Netherlands, and the United Kingdom, where there exists spin-off products such as "Beef Tonight", and more recently "Sausages Tonight".
In the UK, there were commercials for Chicken Tonight featuring Arsenal legend Ian Wright.
An advert for Chicken Tonight was the first in the UK to use a red button interactive service to promote the product. [1]
The slogan was parodied in a skit on the Australian television series The Late Show with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".
References
- ^ Chicken Tonight goes interactive ZDNet UK, 2000, accessed November 2, 2007
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