Cisco Consumer Business Group

Type: Business Segment
On the web: http://www.linksysbycisco.com

Cisco Consumer Business Group (CBG) appreciates the grand scale of small-scale connectivity. A division of networking powerhouse Cisco Systems, it caters to the consumer and home office markets, as well as to small and medium-sized businesses primarily under the Linksys brand. Cisco CBG offers such networking products as wireless routers for connecting multiple PCs to broadband connections. Other products include voice over Internet Protocol (VoIP) equipment, modems, media centers, and storage devices. The unit sells consumer products through such retailers as Best Buy, RadioShack, Office Depot, and Amazon. Its business product partners include resellers and distributors such as CDW and Ingram Micro.

Officers:
CEO, Cisco Systems: John T. Chambers
VP Operations, Consumer Business Group: Mark A. Payne
CFO: Vince Hassel

Competitors:
Belkin
D-Link
NETGEAR