Claussen pickles are a brand of pickled cucumber. The brand is based in Woodstock, Illinois[1], and is sold by Kraft Foods. In contrast to many other brands, Claussen pickles are uncooked[2], and are typically found in the refrigerated section of grocery stores.
Claussen is advertised as having superior crunchiness to other brands[3]. In a 1992 television commercial, Claussen pickles were shown to snap under pressure, whereas unidentified competing brands merely bent without snapping. In response, Vlasic Foods Inc. submitted a complaint to an advertising industry tribunal, claiming that the commercial was unfair and misleading[4]. Ultimately, however, the claims of Claussen were upheld by the tribunal[5].
Claussen pickles come in several varieties:[6]
- Kosher Dills (whole, halves, spears, mini dills, and sandwich slices)
- Bread 'N Butter (chips and sandwich slices)
- Deli Style Hearty Garlic (sandwich slices and wholes)
- New York Deli Half Sours (wholes)
- Burger Slices
Additionally, Claussen is the manufacturer of sauerkraut and sweet pickle relish, which won the San Francisco Chronicle's June 18th, 2008 Taster's Choice challenge[7].
References
- ^ http://local.yahoo.com/info-17202751-claussen-pickle-company-woodstock
- ^ "After Years of Trial and Error, A Pickle Slice That Stays Put". The Wall Street Journal. 1998-10-06. http://online.wsj.com/article/SB907632698224984000.html?mod=googlewsj.
- ^ http://brands.kraftfoods.com/claussen/bn/c_SeetheDifference/SeeTheDifference
- ^ "Hold the Pickles; Counsel Adds a Twist To Vlasic vs. Claussen". New York Times. 1992-05-30. http://www.nytimes.com/1992/05/30/business/company-news-hold-the-pickles-counsel-adds-a-twist-to-vlasic-vs-claussen.html.
- ^ "Chew on This: Crunch Comes To Foods from Soup to Pickles". The Wall Street Journal. 1997-04-02. http://online.wsj.com/article/SB859933825828483500.html?mod=googlewsj.
- ^ http://brands.kraftfoods.com/claussen/bn/c_Varieties/c_Varieties
- ^ "Taster's Choice: Claussen wins raves in relish challenge". The San Francisco Chronicle. 2008-06-18. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/18/FDEJ116848.DTL.
External links
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