Business Plans:
Climbing Outfitter Business Plan |
ROCKHOUND OUTFITTERS
2268 Eagle Rock Dr.
Greenfield, WY 76551
This business plan is an excellent example of a business in a field with high growth potential. Capitalizing on current leisure and sport trends, Rockhound Outfitters is located in an area that takes particular advantage of nearby climbing opportunities and isolates it from the competition. Market analysis and promotional strategies are well-thought-out. This business plan was compiled using Business Plan Pro, by Palo Alto Software ©.
- EXECUTIVE SUMMARY
- COMPANY SUMMARY
- PRODUCTS
- MARKET ANALYSIS SUMMARY
- STRATEGY AND IMPLEMENTATION SUMMARY
- MANAGEMENT SUMMARY
- FINANCIAL PLAN
Executive Summary
Rockhound Outfitters will sell the best rockclimbing gear and Northwest coffee. The store is located one mile from Eagle Rock State Park in the Central Wyoming desert. This is the company's permanent residence.
75% of Profits will go to the owner and employees and 25% to Eagle Rock Park restoration projects. This plan introduces the rewards, community and financial, of investment in Rockhound Outfitters.
Objectives
- To make Rockhound Outfitters the number one destination for rockclimbing equipment customers in Wyoming, and to achieve the largest market share in the region for rockclimbing gear.
- To be an active and vocal member of the community, and to provide continual re-investment through participation in community activities and financial contributions.
- To achieve a 65% profit margin within the first year.
- To achieve a net profit of $30,000 by year two.
Mission
Rockhound Outfitters is an equipment store specializing in rockclimbing gear and coffee/espresso drinks. We encourage rockclimbers to be safe and fun. We also understand that rockclimbers need a healthy dose of the newest, coolest gear and raw caffeine; we provide them with the best of both.
Our goal is to be the embarkment point for rockclimbers throughout Central Wyoming.
We believe it is important to remain an active member of the community, and to impact our customer's lives in more ways than the selling of merchandise: Providing safety instruction and travel tips that make our sport safe and fun; re-investing in the community and the wilderness destinations that allow our sport to exist: local, state, and national parks.
Keys to Success
To succeed in this business we must:
- Sell products that are of the highest reliability and quality.
- Provide for the satisfaction of 100% of our customers.
- Be an active member of the community: i.e., host sportclimbing and rockclimbing events.
- Encourage the two most important values in climbing: safety and fun.
Strategy and Implementation Summary
