CoActive Marketing Group, Inc.
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Balance Sheet Cash Flow Statement 75 Ninth Ave. New York, NY 10011 NY Tel. 212-660-3800 Fax 212-660-3878 |
Type: Public
On the web:
http://www.mktg.com
Employees:
4,545
CoActive Marketing Group, which does business as 'mktg', provides a menu of integrated marketing services, primarily for manufacturers of packaged goods and consumer products. Services provided by 'mktg' include strategic consulting, direct marketing, sales promotion (sampling and sweepstakes), event marketing, multicultural marketing, and interactive services. It designs and coordinates displays, artwork, and sales campaigns on a local, regional, and national level. One client, Diageo North America, accounted for more than 60% of the company's revenue in 2008; other customers have included Nintendo, Pepsi-Cola, and Procter & Gamble.
Key numbers for fiscal year ending March, 2008:
Sales: $85.5M
One year growth: (10.8%)
Net income: $1.5M
Income growth: 49.0%
Officers:
Chairman: Marc C. Particelli
President, CEO, and Director: Charles F. (Charlie) Tarzian
SVP Sales Promotion: Direct Marketing Services
Competitors:
Momentum Worldwide
OgilvyAction
Wunderman
