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Cold calling

 
Investment Dictionary: Cold Calling
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A method used by brokers to obtain new business by making unsolicited calls to potential clients.

Investopedia Says:
There are mixed opinions on the ethicality of cold-calling, many counties have put forward legislation restricting this practice.

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Financial & Investment Dictionary: Cold Calling
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Home > Library > Business & Finance > Finance and Investment Dictionary

Practice of making unsolicited calls to potential customers by brokers. Brokers hope to interest customers in stocks, bonds, mutual funds, financial planning, or other financial products and services in their cold calls. In some countries, such as Great Britain and parts of Canada, cold calling is severely restricted or even prohibited.

Wikipedia: Cold calling
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Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.

Contents

Legal issues

Within the United Kingdom, the Privacy and Electronic Communications (EC Directive) Regulations 2003 make it unlawful to transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber.

In the Republic of Ireland, the "National Directory Database" is an index of numbers that cannot be called for the purposes of 'cold calls' and/or sales and advertising[1]. Making an unsolicited marketing call to a number on the National Directory Database is a criminal offence.[1]

Many US states have enacted "Do Not Call Lists" allowing people to add their telephone number to a list that telemarketers are not permitted to contact. It is similar to the US Do Not Call List which is managed and enforced by the FTC.

Within the European Union, the Data Privacy Directive 2002/58/EC forces the governments of its member states to issue laws until June 2007 that prohibit general cold calling. However, the directive allows both an opt-in or an opt-out model, i.e. requiring a national register for phone numbers which either do (opt-in) or do not (opt-out) welcome cold calls.

See also

References

  1. ^ a b Direct Marketing Opt-Out Register, Commission for Communications Regulation

External links


This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

 
 

 

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Investment Dictionary. Copyright ©2000, Investopedia.com - Owned and Operated by Investopedia Inc. All rights reserved.  Read more
Financial & Investment Dictionary. Dictionary of Finance and Investment Terms. Copyright © 2006 by Barron's Educational Series, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Cold calling".  Read more