comeliness

[See Comely.]
The quality or state of being comely.

Comeliness is a disposing fair
Of things and actions in fit time and place.

Strength, comeliness of shape, or amplest merit.

Comeliness signifies something less forcible than beauty, less elegant than grace, and less light than prettiness.

noun

Conformity to recognized standards, as of conduct or appearance: correctness, decency, decentness, decorousness, decorum, properness, propriety, respectability, respectableness, seemliness. See usual/unusual.

The noun has one meaning:

Meaning #1: the quality of being good looking and attractive
  Synonyms: fairness, loveliness, beauteousness