(1) The sale of products and services to end users and public and private companies, but not to governmental agencies. The term is used to contrast non-government buyers from government buyers.
(2) The sale of products and services to end users, but not to manufacturers, distributors or OEMs. The term is used to contrast retail buyers from wholesale buyers.
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 | Computer Desktop Encyclopedia. THIS COPYRIGHTED DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction is strictly prohibited without permission from the publisher. © 1981-2008 Computer Language Company Inc. All rights reserved. Read more |
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