A survey by the Conference Board that measures how optimistic or pessimistic consumers are with respect to the economy in the near future.
Investopedia Says:
The idea is that if the consumers are optimistic, they will tend to purchase more goods and services. This increase in spending will inevitably stimulate the whole economy.
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It's the one key to any market economy, so investors need to learn the measures and how to analyze them. Consumer Confidence: A Killer Statistic
We look at what this closely watched economic indicator means and how it is calculated. Understanding the Consumer Confidence Index
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