Consumer education is the preparation of an individual through skills, concepts and understanding that are required for everyday living to achieve maximum satisfaction and utilization of his resources.
It is defined as education given to the consumer about various consumer goods an service, covering price, what the consumer can expect, standerd trade practice, etc....
It is part of the formal school curriculum in many places and incorporates knowledge from many disciplines, including but not limited to.
One magazine devoted to providing consumers with accurate reviews of products is Consumer Reports, not to be confused with Consumers Digest.
Advantages of consumer education:
1. Feedback for the business
2. Producers and sellers will not take consumers for granted
3. Government response
4. Consumer - Producer interaction
Consumer education involves three parties: Business, Consumers and the Government.
See also
People
Consumer Education Issues
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