consumer research director

Type: Private
On the web: http://www.researchdirectorinc.com

Research Director analyzes audiences for clients in the radio broadcasting industry. The company's analysis services help broadcasters understand audiences, enabling better targeted marketing campaigns and simplifying the sales processes. The company analyzes information from such broadcast ratings sources as Arbitron's Radio Listening Diaries. Research Director also produces radio buying guides for advertisers. The guides, available for markets throughout the US, profile subscribing radio stations. The company's clients include CBS Radio and Radio One.

Officers:
Founding Partner: Marc Greenspan
Director Operations: Anne Santos
Partner: Charlie Sislen

Competitors:
Edison Media Research
Mediamark
TNS Media Intelligence

Executive responsible for defining marketing goals for an advertiser or advertising agency on the basis of consumer research and under whose auspices this research has been conducted; also called director of research, marketing research director, research director. The consumer research director usually works directly under the vice president of marketing services and hand in hand with the head of the media department. Many agencies use outside research companies that provide syndicated research data, in which case it is the responsibility of the research director to interpret the outside input and coordinate with the media planner.