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Core products or flagship products are a company's products which are most directly related to their core competencies. These products are then integrated into a variety of end products, either by the company holding the core product or by a second company to which the core product is sold to, and the end products are sold to users.
Core products are central to the company's survival and make the most money that sustain the business. Core products are also usually the first products that the company created and sustained itself from its founding like Windows OS for Microsoft, Macintosh for Apple Inc., Google search for Google, etc. Therefore there is emphasis placed on the profitability of core products while working on other products hoping that they will become a competency for the company. The products that make the most profit are usually the core products. Other products that are not considered core products are called side projects, side products and experimental products, etc.
Example
- Microsoft - Windows and Microsoft Office.
- Adobe Systems - Photoshop and Flash Player.
- Oracle Corporation - Oracle database
- Google Inc. - Google search
- Apple Inc. - Macintosh
A core product can also be used in contrast with the term whole product
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