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Corinthian leather was a phrase invented for marketing use to describe the leather used in certain Chrysler luxury cars in the 1970s. In this case, "Corinthian" does not actually indicate any relationship with Corinth, nor any specific type of leather and was added simply as a linguistic cachet.
The first use of this term was to describe the leather in the 1974 Chrysler Imperial, but the best known use of this term is from the advertising campaign for the 1976 Chrysler Cordoba, featuring celebrity spokesman Ricardo Montalbán.[1]
External links
- Video of Time-Life's "Wild West" books
- Video of Ricardo Montalban in his Cordoba
- Video of Montalban confessing to Letterman
References
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