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Corona

 
Wikipedia: Corona (beer)
Corona Extra
Corona beer logo
La Cerveza Mas Fina
Manufacturer Grupo Modelo
Introduced 1925 in Mexico City, Mexico
Alcohol by volume 4.6% [1]
Style Light beer
Official website

Corona (labeled Corona Extra) is a brand of pale lager owned and produced by Cerveceria Modelo in Mexico. It is the top-selling beer in Mexico and is one of the top selling beers worldwide.[2] Corona beer is available in over 150 countries.[3] All Corona beer is brewed and bottled in one of 7 Modelo Breweries in Mexico.

Outside of Mexico, Corona is often served with a wedge of citrus fruit, usually lime, occasionally lemon, inserted into the neck of the bottle. Within Mexico, especially in the south, corona served with lime is not uncommon, but is not considered mandatory.

In the United States, Corona Extra is the top selling imported beer.[4][5]

Since February 2009, Corona has been available on tap in Australia and New Zealand through Carlton & United Beverages.[citation needed]

Contents

Packaging

Corona 6 pack, showing a 33-cl = 330 ml (11.2 U.S. fl oz; 11.6 imp fl oz) bottle and a carton that is marked 6 x 0.33 L (partially visible) Since this bottle features eight languages, it is meant for export to the Common Market

Corona beer is available in a variety of bottled presentations, ranging from the 190 ml (6.4 U.S. fl oz; 6.7 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml (31.8 U.S. fl oz; 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Caguama). A draught version also exists, as does canned Corona in some markets.

The distinctive 'crown' logo from which Corona takes its name is based on the crown that adorns the Cathedral of Our Lady of Guadalupe in the town of Puerto Vallarta, Mexico. The crown itself is modelled on that of the crown rumoured to have belonged to a mistress of Emperor Maximillian.

Sponsorship Partners

Corona is the title sponsor of the LPGA Tour tournament Corona Championship, and the NASCAR Corona Series in Mexico. The most important stock car racing series in the country. In addition, Corona is a "second sponsor/s" for four of Mexicos top-flight professional soccer teams of the First Division. The teams sponsor by Corona are América, Toluca, Atlas, and Santos Laguna.

See also

References

  1. ^ http://www.coronaextra.ca/FAQ/FAQextra.shtml
  2. ^ Best Beers - LoveToKnow Best
  3. ^ Corona.com
  4. ^ "Heineken to take over Mexican beer brands in U.S.". USA Today. 2004-06-21. http://www.usatoday.com/money/companies/2004-06-21-heineken-mexico_x.htm. Retrieved 2008-07-17. "Modelo's Corona brand has been the top-selling import beer in the United States for years and is the seventh-best selling brand there overall." 
  5. ^ Luhnow, David; Kesmodel, David (2008-07-17). "Pressure Is on Mexican Brewers". The Wall Street Journal. p. B2. http://online.wsj.com/article/SB121625581010860405.html?mod=googlenews_wsj. Retrieved 2008-07-17. 

External links


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