Program of coordinated advertisements aimed at improving a business's corporate image rather than selling the company's products or services.
Corporate Campaign
| Business Dictionary: Corporate Campaign |
| 5min Related Video: Corporate Campaign |
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 | Fallon Worldwide (Subsidiary Company) |
| First National Bank of Boston v. Bellotti |
| Lobbies (American history) |
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 | Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- Fallon Worldwide (Subsidiary Company)
- First National Bank of Boston v. Bellotti
- Lobbies (American history)
- Budget, Federal (American history)
