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Cruise Line Holdings Co.

Contact Information
Cruise Line Holdings Co.
8052 NW 14th St.
Miami, FL 33126
FL Tel. 786-845-7300
Fax 305-477-4522

Type: Subsidiary
On the web: http://www.starboardcruise.com
Employees: 380

Turn to Cruise Line Holdings for your onboard booty. The company, which does business as Miami Cruiseline Services and Starboard Cruise Services, is part of the Selective Retailing segment of luxury goods company LVMH Moët Hennessy Louis Vuitton. The firm sells duty-free retail luxury goods, such as perfume, cosmetics, apparel, souvenirs, giftware, fine jewelry, watches, and accessories, as well as liquor, tobacco, and food aboard nearly 100 ships worldwide operated by some 10 cruise lines, including Carnival, Holland America, and Royal Caribbean. Cruise Line Holdings was founded in 1963 and acquired by LVMH in 2000.

Key numbers for fiscal year ending December, 2007:
Sales: $34.6M

Officers:
Chairman: J. P. Miquel
President: Robin (Rob) Norris
CFO: Ares Michaelides

 
 
Wikipedia: cruise line

A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the ship's captain, and a hospitality staff headed by the equivalent of a hotel manager.

Among cruise lines, some are direct descendants of the traditional passenger shipping lines, while others were founded from the 1960s on specifically for cruising. The business is extremely volatile; the ships are massive capital expenditures with ruinous operating costs, and a slight dip in bookings can easily put a company out of business. Cruise lines frequently sell, renovate, or simply rename their ships just to keep up with travel trends.

A wave of failures and consolidation in the 1990s has led to many lines existing only as "brands" within larger corporations, much as a single automobile company produces several makes of cars. Brands exist partly because of repeat customer loyalty, and also to offer different levels of quality and service. For instance, Carnival Corporation owns both Carnival Cruise Lines, whose former image were vessels that had a reputation as "party ships" for younger travellers, but have become large, modern, and extremely elegant, yet still profitable, and Holland America Line, whose ships cultivate an image of classic elegance.

Currently the three largest cruise operators in the world are (a full list of cruise lines is provided here):


 
 

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