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Daifuku

 
Hoover's Profile: Daifuku Co., Ltd.
(Tokyo:63830)
Contact Information
Daifuku Co., Ltd.
3-2-11 Mitejima, Nishiyodagawa-ku
Osaka 555-0012, Japan
Tel. +81-6-6472-1261
Fax +81-6-6476-2561

Type: Public
On the web: http://www.daifuku.com
Employees: 5,721

Literally "great luck," Daifuku rivals the world's top suppliers of material handling systems and industrial automation equipment. The company straddles three business segments. Its Logistics Systems comprise auto factory automation, making conveyor systems for producing cars; factory and distribution automation, supplying storage, sorting and picking, and transport; and electronic factory automation, including clean room transport and storage. An Electronics segment makes interface boards for industrial computers. Car wash to bowling equipment is covered, too, by the Other segment. A fourth business, US affiliate Jervis B. Webb, specializes in baggage handling systems. Sales offices dot Japan and 19 countries.

Key numbers for fiscal year ending March, 2008:
Sales: $1,580.5M

Officers:
President and Co-CEO: Masaki Hojo
Chairman and Co-CEO: Katsumi Takeuchi
Managing Director and CFO, Business, Financial, and Global Management, CSR: Masayoshi Inoue

Competitors:
Brooks Automation
Dematic GmbH
Rockwell Automation

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Wikipedia: Daifuku
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Daifuku

Daifukumochi (大福餅?), or Daifuku (大福?) (literally "great luck"), is a Japanese confection consisting of a small round mochi (glutinous rice cake) stuffed with sweet filling, most commonly anko, sweetened red bean paste made from azuki beans. Daifuku comes in many varieties. The most common is white, pale green or pale pink colored mochi filled with anko. These come in two sizes, one approximately the diameter of a half-dollar coin, the other palm-sized. Some versions contain whole pieces of fruit, mixtures of fruit and anko or crushed melon paste. Nearly all daifuku are covered in a fine layer of corn or taro starch to keep them from sticking to each other, or to the fingers. Some are covered with confectioner's sugar or cocoa.

History

Daifuku were originally called Harabuto mochi (腹太餅?) (belly thick rice cake) because of its filling nature. Later the name was changed to Daifuku mochi (大腹餅?) (big belly rice cake). Since the pronunciation of Fuku (?) (belly) and Fuku (?) (luck) is the same in Japanese, the name was further changed to Daifuku mochi (大福餅?) (great luck rice cake), a bringer of good luck. By the end of the 18th century, Daifuku were gaining popularity and people began eating them toasted. They were also used for gifts in ceremonial occasions.[1]

Varieties

Yomogi daifuku (蓬大福?)
A version made with kusa mochi (草餅?), which is mochi flavored with mugwort.
Ichigo daifuku (イチゴ大福?)
A variation containing strawberry and sweet filling, most commonly anko, inside a small round mochi. Creams are sometimes used for sweet filling. Because it contains strawberry, it is usually eaten during the spring time. It was invented in the 1980s. Many patisseries claim to have invented the confection, so its exact origin is vague.
Yukimi Daifuku (雪見だいふく?)
A brand of mochi ice cream made by the company Lotte.

See also


 
 
Learn More
Jervis B. Webb Company (Subsidiary Company)
Yukimi Daifuku
Kusa mochi

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