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Dance & Skate Outfitter: Arabesque Dance & Skate Shop (Brief Business Description)

 
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Statement of Purpose & Goals

Executive Summary

Brief Business Description

Products to be offered include name-brand dance, skate and exercise wear; a small selection of costume props, and miscellaneous dance-related keepsake or statement products. These include:

Products

  • Tap and jazz shoes
  • Ballet and point shoes
  • Leotards
  • Skate Leotards
  • Tights
  • Skirts
  • Sweaters
  • Warmup suits and leg warmers
  • Statement items: "Dance" T-shirts, sweatshirts, boxers,
  • Miscellaneous: ribbons, combs, keychains, picture frames, calendars, how-to books, snoods, belts, and other dance related keepsakes.

Company Structure

Arabesque Dance & Skate Shop is a family-owned partnership comprised of seven principals: John Harper; his wife, Sarah Harper; their son, Matt Harper; their daughter Carol Simmons and her husband, Steve Simmons; and their daughter Elizabeth Alexander and her husband, Paul Alexander.

Each partner brings to the business varying areas of expertise and is responsible for the area of the company that best utilizes his or her skills. All will assist in other areas where needed.

Arabesque is slated to open for business in January 1996, if not sooner. Hours are:

10:00 a.m. to 7:00 p.m. Monday through Wednesday
10:00 a.m. to 9:00 p.m. Thursday and Friday
10:00 a.m. to 5:00 p.m. Saturday

Initially, the store will be staffed by two employees, at least one a principal, at all times. Three employees will work on Saturdays. Additional principals would come in as needed to handle customer service, inventory, and maintenance. With expansion, additional customer service representatives would be employed.

Market Analysis

Management

Customer Demographics

Teacher and Student Surveys

Checklist of Resources Needed to Do Business

Building/Fixture Sources

Financial Projections



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Business Plans. Business Plans Handbook. Copyright © 2006 by The Gale Group, Inc. All rights reserved.  Read more