Dancer Fitzgerald Sample (a.k.a. dfs, later known as DFS-Dorland) was a top tier Madison Avenue advertising agency during the 20th century. They were responsible for developing the "Oh What A Feeling" Campaign for their client Toyota USA Inc. It was eventually acquired by what would become Saatchi & Saatchi Compton in June 1987, forming Saatchi & Saatchi DFS Compton, the US subsidiary of Saatchi & Saatchi [1]. They founded The Program Exchange in 1979.
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