deceive, lead on, delude, cozen

be false to; be dishonest with

• betray, sell — deliver to an enemy by treachery
• cheat, chisel — engage in deceitful behavior; practice trickery or fraud
• shill — act as a shill
• trick, fob, fox, pull a fast one on, play a trick on — deceive somebody
• fool, gull, befool — make a fool or dupe of
• cheat on, cheat, cuckold, betray, wander — be sexually unfaithful to one's partner in marriage
• hoax, pull someone's leg, play a joke on — subject to a palyful hoax or joke
• ensnare, entrap, frame, set up — take or catch as if in a snare or trap
• humbug — trick or deceive

• victimize, victimise — make a victim of