 |
|
| Type | Public (Bursa Malaysia:DiGi) |
|---|---|
| Founded | 1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of DiGi Swisscom Bhd., the holding company of DiGi Telecommunications Sdn. Bhd., was changed to DiGi.Com Berhad. in 2000 |
| Headquarters | Headquartered in Lot 10, Jalan Delima 1/1, Subang Hi-Tech Industrial Park Shah Alam 40000Shah Alam, Malaysia |
| Industry | Telecommunication |
| Products | Telecommunication Services Mobile Services |
| Revenue | 3.65 billion MYR 2006 Profit: 806 million MYR 2006 2.88 billion MYR 2005 Profit: 470 million MYR 2005 |
| Employees | 1500 |
DiGi Telecommunications (Chinese: 数码电讯）is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network.
They were also the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia in 14 May 2004. DiGi primarily uses the GSM1800 band with the network code of 50216.
Since December 2008, DiGi has been doing trials for a 3G network, having sub-licensed the rights for operating a 3G network from Time DotCom. The trials are being carried out in the Kelana Jaya-Damansara area. However, the network is not open to public, and any attempt of current DiGi subscribers to utilize the 3G network is denied. DiGi expects to open the 3G network to the public sometime in 2009.
DiGi is listed on the Bursa Malaysia under the Infrastructure category.
It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to DiGi. At the moment, switching to DiGi is free.
Contents |
Products and services
DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services.
DiGi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of DiGi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.
- Telenor Asia Pte Ltd - Owning 49% majority controlling stake
- Goldman Sachs International (Goldman Sachs)
- SSBT Fund HG22 For Smallcap World Fund, Inc
- TimeDotCom Berhad
- Employees Provident Fund Board (Malaysian superannuation fund)
Competitors
DiGi competes directly with Maxis, Celcom and U Mobile and Mobile virtual network operator(MVNO) TuneTalk[1], XOX COM. DiGi also competes indirectly with broadband services provider such as TM, P1, Redtone, Amax.
Yellow Coverage Fellow TVCs
At the end of 2006, DiGi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.
Entitled “DiGi Yellow“, and taglined “DiGi’s WIDEST Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive as "I Will Follow You" had become a catch phrase among the Malaysian public.
The Brand campaign has the top unaided recall currently in a Malaysian Q1 2007 survey conducted by Research International and is one of the most successful brand campaigns in Malaysia.
External links
- DiGi.Com Berhad Website
- DiGi posts net profit of RM496 million
- DiGi New Postpaid Plans: DG30, DG50, DG150 & DG250
- Latest Updates of DiGi in Telco Talk Malaysia
- DiGi 3G Broadband Pre-Launch Offer Revealed
- Happy Prepaid MVNO owned by DiGi Telecommunications Sdn. Bhd.
|
|||||||||||||||||
Reference [9]
|
|||||||||||
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
