Direct Marketing Association

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Direct Marketing Association (DMA) is a trade organization which seeks to advance all channels of direct marketing. DMA was founded in 1917. It is based in the United States, but its members include companies from 48 other countries as well, including half of the Fortune 100 companies, as well as nonprofit organizations.

DMA ( USA ) promotes multichannel direct marketing, informs consumers of the safeguards that exist, and promotes DMA as their educator, contact point and advocate. DMA also tries to ensure that its members create consumer confidence. It advises how companies should use information by operating within the terms of Data Protection laws. The USA DMA manages the industry's preference services:

• DMAChoice.org
• Telephone Preference Service (TPS)
• Fax Preference Service (FPS)

These services are designed to make consumers aware of the services that stop mail, email, telephone and fax marketing to them as individuals.

DMAChoice.org

DMA launched its newly expanded consumer choice portal site, DMAchoice.org, in October 2008. The site is one of the most powerful consumer preference service tools and empowers consumers to choose what commercial communications they receive in their mail and email boxes, all from a single, free Web-based account. DMAchoice, formerly known as the Mail Preference Service (MPS), has been in existence since 1971 and will stop most new direct mail solicitations and reduce mail volumes by up to 80 percent. In the past year, the service prevented over 930 million mailings. Currently, the site serves more than four million registered consumers and does not share consumer information with third parties, using consumer preferences only for list suppression or addition.

Members of Direct Marketing Association (USA )

The US Direct Marketing Association claims a membership of more than 3,400 companies, including the following non-profit organizations, charities and companies:

• Consumers Union, publishers of Consumer Reports
• American Kidney Fund
• American Red Cross
• Disaster Relief Fund
• America's Second Harvest
• ASPCA
• Association of Marian Helpers
• Benevolent and Protective Order of Elks of the U.S.A.
• Christian Appalachian Project
• Christian Children's Fund
• Disabled American Veterans
• DAV Disaster Relief Fund
• Easter Seals
• Focus on the Family
• Food for the Hungry
• Food for the Poor
• Global Marketing Direct
• Girls and Boys Town
• Habitat for Humanity
• Heifer International
• Humane Society of the United States
• International Fund for Animal Welfare
• International Masters Publishers
• Joyce Meyer Ministries
• MAP International
• March of Dimes
• Mercy Corps
• Missionary Oblates of Mary Immaculate
• The National Cancer Coalition, Inc.
• The Nature Conservancy
• North Shore Animal League America
• Oxfam
• Paralyzed Veterans of America
• St. Jude Children's Research Hospital
• The Salvation Army
• The Student Conservation Association
• Teleservices Direct (Career Horizons, Inc.)
• UJA Federation
• Vietnam Veterans of America
• Volunteers of America
• World Emergency Relief
• World Vision
• AT&T
• IBM
• Time Warner
• RR Donnelley
• Home Shopping Network
• Cisco Systems
• Prudential Insurance
• Philip Morris
• Procter & Gamble
• "most of the major catalogers"

See also

• direct marketing
• Direct Marketing Associations
• Direct Marketing Association (UK)

External links

• DMA's website
• DMA's Annual Conference