Sales communication delivered directly to the consumer without use of any intervening media. Examples of direct promotion are house-to-house selling, shop-at-home services, such as Avon or Tupperware sales, direct mail, and telemarketing. Direct promotion offers consumers the advantages of convenience and personal attention. See also direct marketing direct media indirect promotion.
direct promotion
| Marketing Dictionary: direct promotion |
| 5min Related Video: direct promotion |
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 | 800-number promotion (in marketing) |
| Returns (business term) |
| directresponse (in marketing) |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- 800-number promotion (in marketing)
- Returns (business term)
- directresponse (in marketing)
- drop date (in marketing)
- solo mailer (in marketing)
- unkeyed (in marketing)
- indirect promotion (in marketing)
- Echo Award (in marketing)
- scratch and sniff (in marketing)
- mailing piece (in marketing)
- drop (in marketing)
- lift letter (in marketing)
- new member mailing (in marketing)
- direct media (in marketing)
