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Disney's One Too was a weekday and Sunday morning children's programming block on UPN, it was a spinoff of Disney's One Saturday Morning, and resembled The Disney Afternoon.
History
In January 1998, UPN began talks with The Walt Disney Company to run a daily two-hour Disney kids block[1] but the talks with Disney were called off a a week later do to a dispute over branding the block and deciding how much E/I programming Disney would provide, UPN then began talks with Nickelodeon[2] At which time UPN made a deal with Saban Entertainment to program the block on Sunday mornings.[2][3]
In March 1998, UPN resumed talks with Disney[4] and in April 1998, UPN made a deal with Disney to air Disney programming on weekday and Sunday mornings.[5] The new lineup, a sister block to Disney's One Saturday Morning on ABC, would be called Disney's One Too. Originally announced as "Whomptastic," the block debuted on September 5, 1999.[6]
At this point affiliates were given the option of airing the weekday block in the morning (7-9am) or in the afternoon (3-5pm).
The name Disney's One Too was in use during the block until September 1, 2002 where it was rebranded Disney's Animation Weekdays (whereas One Saturday Morning became ABC Kids).
Disney's One Too was also seen on Disney's Canadian affiliate, Family Channel.
Many shows formerly featured on Disney's One Too continued in syndication as individual shows, or continued in reruns on Toon Disney and The Disney Channel. The block's last airdate was September 5, 2003, leaving UPN as the only network without children's programming.
UPN was not the first "big six" network to drop children's programming. NBC became the first network to drop children's programming entirely in 1992, when it was replaced by a live-action teen programming block called TNBC. However, the children's programming returned in 2002 on NBC, with the major six networks airing children's programming. The WB and UPN merged to form The CW in 2006, leaving The CW to air the Kids' WB block up until 2008, when it was replaced by The CW4Kids. This left MyNetworkTV (a new 2006-established network) to still not air children's programming. However, the Fox network (who also owns MyNetworkTV) dropped the 4KidsTV block entirely on December 27, 2008, leaving News Corporation's two American networks as the only networks to not air children's programming altogether.
Approximate lineup by seasons
| Date Range | 7:00am/3:00pm | 7:30am/3:30pm | 8:00am/4:00pm | 8:30am/4:30pm |
|---|---|---|---|---|
| September 5, 1999–February 6, 2000 | Hercules | Disney's Doug | Sabrina: The Animated Series | Recess |
| February 7, 2000-October 1, 2000 | Disney's Doug | Sabrina: The Animated Series | Pepper Ann | Recess |
| October 2, 2000–September 2, 2001 | Pepper Ann | Sabrina: The Animated Series | Buzz Lightyear of Star Command | Recess |
| September 3, 2001-September 1, 2002 | Sabrina: The Animated Series1 | Recess | Buzz Lightyear of Star Command | The Legend of Tarzan |
| September 2, 2002-August 29, 2003 | Buzz Lightyear of Star Command | Recess | Digimon | The Legend of Tarzan |
- 1. The Weekenders ran on Sundays in this slot
References
- ^ "Disney kids to play UPN". Variety. Jan. 21, 1998. http://www.variety.com/article/VR1117466892.html?categoryid=14&cs=1&query=. Retrieved 2009-08-21.
- ^ a b "UPN kids pick Nick, not Mouse". Variety. Jan. 27, 1998. http://www.variety.com/article/VR1117467104.html?categoryid=18&cs=1&query=. Retrieved 2009-08-21.
- ^ "Marvel, Saban set kids shows for UPN". Variety. Jan. 29, 1998. http://www.variety.com/article/VR1117467216.html?categoryid=14&cs=1&query=. Retrieved 2009-08-21.
- ^ "UPN, BV discuss kids block". Variety. Mar. 26, 1998. http://www.variety.com/article/VR1117469171.html?categoryid=14&cs=1&query=. Retrieved 2009-08-21.
- ^ "UPN, Disney in kidvid block deal". Variety. Apr. 17, 1998. http://www.variety.com/article/VR1117469874.html?categoryid=14&cs=1&query=. Retrieved 2009-08-21.
- ^ "Mouse brands UPN kidvid". Variety. July 19, 1999. http://www.variety.com/article/VR1117743063.html?categoryid=14&cs=1&query=. Retrieved 2009-08-13.
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