dissuasion
American Heritage Dictionary:
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dis·sua·sion
(dĭ-swā'zhən) 
n.
The act or an instance of dissuading.
dissuasively dis·sua'sive·ly adv.
dissuasiveness dis·sua'sive·ness n.
n.
The act or an instance of dissuading.
[Middle English, from Old French, from Latin dissuāsiō, dissuāsiōn-, from dissuāsus, past participle of dissuādēre, to dissuade. See dissuade.]
dissuasive dis·sua'sive adj.dissuasively dis·sua'sive·ly adv.
dissuasiveness dis·sua'sive·ness n.
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American Heritage Dictionary
The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.
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