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donor promotion

 
Marketing Dictionary: donor promotion
 

1. Subscription renewal promotion sent to a donor listing all the donees to whom he gave a gift during one period of time. Gift subscription orders received from the same donor at different times are not renewal promoted together, because the subscriptions would not expire at the same time.

2. Promotion sent to previous contributors soliciting another contribution.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

 

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