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DONUT

 

Prerecorded commercial with a blank time span in the center into which a special advertising message may be inserted. A donut is made by a production company and used by an advertiser who advertises on a regular basis and whose message is basically the same, but whose product will differ from time to time. For example: A retail chain may feature a different product for sale every week,

although the theme of each sales promotion will be the same. Every week, their commercial will have the same opening and closing, and will use the same music and store logo. Thus, each week the production company will only have to shoot a new middle portion to feature the week's product(s), rather than having to shoot an entirely new commercial. The use of a donut saves the advertiser a great deal of money on production costs and guarantees continuity in the commercials. Further, dubs of a donut can be sent to the networks and used over again each week, saving time, storage space, and effort. Only the middle section of the commercial will have to be trafficked on a weekly basis.

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Word Tutor: donut
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pronunciation

IN BRIEF: n. - A small ring-shaped friedcake.

WordNet: donut
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Note: click on a word meaning below to see its connections and related words.

The noun has one meaning:

Meaning #1: a small ring-shaped friedcake
  Synonyms: doughnut, sinker


Wikipedia: DONUT
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Schematic overview of the DONUT detector

DONUT (Direct Observation of the NU Tau, E872) was an experiment at Fermilab dedicated to the search for tau neutrino interactions. Even though the detector operated only during a few months in the summer of 1997, it was largely successful. By detecting the tau neutrino[1], it confirmed the existence of the last lepton predicted by the Standard Model.[2] The data from the experiment was also used to put an upper limit on the tau neutrino magnetic moment[3] and measure its interaction cross section.[4]

Contents

Principle

In DONUT, protons accelerated by the Tevatron were used to produce tau neutrinos via decay of charmed mesons. After eliminating as many unwanted background particles as possible by a system of magnets and bulk matter (mostly iron and concrete), the beam passed through several sheets of nuclear emulsion. In very rare cases one of the neutrinos would interact in the detector, producing electrically charged particles which left visible tracks in the emulsion and could be electronically registered by a system of scintillators and drift chambers.[1]

Using the electronic information, possible neutrino interactions were identified and selected for further analysis. This meant photographically developing the emulsion sheets so any traces left by particles passing through them would show up as a small black dot. By connecting these dots across subsequent sheets, the path that each particle had taken was reconstructed and likely neutrino interactions identified. The characteristic properties of tau neutrino interactions were that several tracks suddenly appeared without any leading up to them and that one of those tracks would show a "kink" after a few millimeters, indicating decay of a tau lepton.[1]

Result

In July 2000, the DONUT collaboration announced the first observation of tau neutrino interactions. Even though this result was based on only four events, the signal largely exceeded the expected background (< 0.2 events) and is therefore considered valid. Its significance lies in the fact that the tau neutrino had so far remained the only particle of the Standard Model that had not been directly observed except for the Higgs boson.[2]

Other than the result itself, DONUT also allowed validation of new techniques for high energy neutrino detection, notably the Emulsion Cloud Chamber, in which nuclear emulsion sheets are interspersed with layers of iron, leading to an increase in the number of interactions. Observation of tau neutrinos also plays an important role in some neutrino oscillation experiments.

References

  1. ^ a b c Kodama, K (2001). "Observation of tau neutrino interactions". Physics Letters B 504: 218. doi:10.1016/S0370-2693(01)00307-0. 
  2. ^ a b "Physicists Find First Direct Evidence for Tau Neutrino at Fermilab". Fermilab website. 2008-07-20. http://www.fnal.gov/pub/presspass/press_releases/donut.html. Retrieved 2008-08-18. 
  3. ^ The DONuT Collaboration (2007). "A first measurement of the interaction cross section of the tau neutrino". arΧiv: 0711.0728 [hep-ex]. 
  4. ^ Schwienhorst, R (2001). "A new upper limit for the tau-neutrino magnetic moment". Physics Letters B 513: 23. doi:10.1016/S0370-2693(01)00746-8. 

External links


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