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Dots

 

Ink spots that, grouped in various levels of density and size, comprise halftone images. When seen from a distance, a halftone image comprised of dots appears to be a continuous-tone image. The size of the dots created varies, depending upon the distance from which the printed image will be viewed. The closer the image will be to the viewer, the smaller the dots must be. The darkness of a printed area depends upon the density of the dots in that area. Billboards and posters utilize large dots; reading material utilizes small dots. See also dot etching; dot gain; dpi elliptical dot; hard dot.

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Wikipedia: Dots (candy)
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DOTS

DOTS, or Mason DOTS, are a brand of gum drops marketed by Tootsie Roll Industries.

Overview

DOTS were introduced in 1945 by Mason and trademarked that year. In 1972, Tootsie Roll Industries acquired the DOTS brand by purchasing the Mason Division of Candy Corporation of America. Prior to that acquisition they were manufactured by Mason, AU and Magenheimer Confectionery Manufacturing Company of Brooklyn and later Mineola, New York [1].

DOTS have come in a number of varieties:

  • Original DOTS (a.k.a. Mason DOTS)
  • Tropical DOTS
  • Wild Berry DOTS
  • Yogurt DOTS (introduced in 2007)
  • Ghost DOTS (presumably seasonal for Halloween)
  • DOTS Elements in pomegranate, cinnamon, green tea, and wintergreen (introduced in 2008)
  • Bat DOTS (Blood Orange Flavored, introduced in 2009 for Halloween)
  • Candy Corn DOTS (introduced in 2009 for Halloween)

Tootsie Roll Industries produces more than 16 million DOTS a day in their Chicago Plant.[1]

The original DOTS come in five different flavors: cherry, strawberry (a relatively new flavor), lemon, lime, and orange. According to Tootsie, they make each flavor equally.

Based on the popularity of Original DOTS, Wild Berry DOTS were introduced in 2000. Wild Berry DOTS are sweet, chewy gumdrops coated with a tart, crunchy coating. Wild Berry DOTS were discontinued in 2007.

In 2003, Tropical DOTS began sporting a new "ocean horizon" package and "new, improved" flavors including island nectar, wild mango, grapefruit cooler, carambola melon, and paradise punch.[1]

In 2007, Yogurt DOTS ("fruit and yogurt flavored gumdrops") were released. They come in Strawberry, Banana, Orange, Blackberry, and Lemon-Lime flavors.

Crows are also considered to be part of the DOTS family. Crows were invented in the 1890s by confectioners Ernest Von Au and Joseph Maison. Originally, Crows were to be called "Black Rose", but the printer misheard the name as "Black Crows" and printed wrappers with the wrong name on them.

Hot DOTS (aka Cinnamon DOTS) were released in 2004 but were discontinued in 2006.

Most DOTS come in small boxes, with six gum drops inside.[citation needed] DOTS are also commonly found at confectionery stands in movie theaters.

Ghost DOTS are uncolored variants of original DOTS, with the small gum drop boxes sporting a Halloween theme illustrating the DOTS as happy ghosts. "Which Flavor? Which Ghost? IT'S A MYSTERY!" is the tagline for the Ghost branded dots.

Bat DOTS are black-colored DOTS that are Blood Orange flavored, with a box featuring a bat-like DOT with an orange slice for a mouth, dripping with orange juice that resembles blood.

Candy Corn DOTS are candy corn flavored gumdrops that resemble candy corn. Their box features a happy scarecrow waving between the O and T in DOTS, and different colored Fall leaves.

During the 1980s, there was a variety of Dots called Spice Dots.

Ingredients

DOTS contain the following ingredients: Corn Syrup, Sugar,Modified Food Starch, Malic Acid, Artificial and Natural Flavors, Sodium Citrate, and Artificial Colors (Including FD&C Red 40, Yellow 5, and Blue 1).

References


 
 

 

Copyrights:

Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Dots (candy)" Read more