downscale

adj.
Of, for, or relating to low-income consumers: mass-produced downscale versions of high-priced fashions.

tr. & intr.v., -scaled, -scal·ing, -scales.
To reduce in scale; scale down.

To resize lower or convert down. See scale, downsample and downconvert.

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Term used to identify the low-income segment of the population as distinguished from the high-income or upscale segment.

Movement of a business activity from a higher to a lower level; pejorative term describing clientele. A retail store deciding to carry lower grade merchandise is moving downscale.

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The adjective has one meaning:

Meaning #1: intended for people with low incomes

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