Dreft is a popular laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent in the United States, originally intended for laundry use. By 1947, there was also a Dreft dishwashing detergent (its advertising touted it as "The Greatest Dishwashing Discovery in 2,000 Years").
Upon its inception, Dreft was touted as a significant improvement over the soap suds of the day, but it proved best at treating only lightly soiled clothes and not heavy loads. Since the 1950s, Dreft has been targeted at washing linens for the baby.
The slogan for Dreft is "For a Clean You Can Trust" and it is generally marketed to mothers of newborns.
As Dreft does not leave a lime scum deposit nor does it contain harsh chemicals such as bleach, it is suitable for fine washables such as silk or wool as well as flame resistant fabrics.
External links
- Dreft official United States website
- Dreft official United Kingdom website
- interactive product website for Dreft in Russia
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