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Dwell

 
Hoover's Profile: Dwell, LLC
Contact Information
Dwell, LLC
99 Osgood Place
San Francisco, CA 94133
CA Tel. 415-743-9990
Fax 415-743-9970

Type: Private
On the web: http://www.dwell.com
Employees: 52

Dwell is probably the only home design magazine that has a "Fruit Bowl Manifesto." The publisher's magazine (published ten times a year) focuses on homes that have a modern style and, according to the manifesto, are "truly livable." The magazine attempts to show how people live in their homes and pledges not to have its designers place the ubiquitous bowl of fruit in every room, unless the home owners themselves put them there. Dwell also operates a Web site and holds design-related events (the Dwell on Design conference). The company has joined with architectural and construction firms to create the Dwell Homes Collection, a line of pre-fabricated home designs. The magazine was founded in 2000 by Lara Deam.

Key numbers for fiscal year ending December, 2008:
Sales: $6.9M

Officers:
Chairman: Lara Hedberg Deam
Publisher and President: Michela O'Connor Abrams
Operations Director: Romi Masuda

Competitors:
Condé Nast
Meredith Corporation
Time Inc.

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Wikipedia: Dwell (magazine)
Top
Dwell
Owner Lara Hedberg Deam
Categories Architecture and Design
Frequency 10x
Circulation 325,000
First issue October 2000
Country  United States
Language English
Website dwell.com
ISSN 1530-5309

Dwell is an American magazine devoted to modern architecture and design. It was launched in September 2000 by mail-order heiress Lara Hedberg Deam with architecture and design critic Karrie Jacobs as its editor-in-chief. In August 2002 Jacobs left the magazine and was replaced by senior editor Allison Arieff. Arieff subsequently resigned in August 2006, citing a "fundamental change in the magazine's mission and philosophy" as her reason for leaving. The current editor-in-chief is Sam Grawe.

Dwell is published 10 times a year (monthly except bi-monthly in December/January and July/August) by Dwell, LLC. According to the Audit Bureau of Circulations, by the close of 2005 the magazine's circulation exceeded 260,000, a 25.5 percent increase over 2004. In April 2005 Dwell received the National Magazine Award for General Excellence in the 100,000 -to-250,000 circulation category. In March 2006, then creative director Claudia Bruno and photo editor Kate Stone received the Adweek 2006 Creative Team of the Year award.[1] Recently, president and publisher Michela O’Connor Abrams has attempted to capitalize on the magazine’s success by introducing a number of branded spin-offs, including a limited edition minimalist athletic sneaker designed by Medium Design Group and a weekly TV series on the Fine Living cable network. Dwell LLC also publishes a popular design website dwell.com and produces an annual design conference and exhibition called Dwell on Design. In addition, Dwell manufactures homes in partnership with Empyrean.

Approximately 50% of the pages in a typical issue of Dwell is used for advertising.

References

  1. ^ Walker, David (2006-03-10). "Home Grown: Creative Team of the Year Adweek". In the News. Dwell. http://www.dwell.com/info/about/inthenews/2445437.html. Retrieved 2008-07-23. 

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