eat one's heart out

Type: Private
On the web: http://www.eatyourheartoutsnacks.com

This snack company wants you to indulge in some guiltless pleasures. Eat Your Heart Out! makes a line of freeze-dried fruit and vegetable snack foods, including apple cinnamon wedges, peach wedges with mango, and sweet and sour green soybeans. The company sells its products through health food stores and supermarkets in select markets around the country, as well as through its own online store. Amy Sinaiko started Eat Your Heart Out! in 1999.

Officers:
President and CEO: Snack Foods

Competitors:
Dole Food
Hain Celestial
Sunsweet Growers

Feel bitter anguish, grief, worry, jealousy, or another strong negative emotion. For example, She is still eating her heart out over being fired, or Eat your heart out--my new car is being delivered today. This hyperbolic expression alludes to strong feelings gnawing at one's heart. [Late 1500s]