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Ediets.com Inc

 
Hoover's Profile: eDiets.com, Inc.
(NASDAQ (CM):DIET)
Company Financials
Income Statement
Balance Sheet
Cash Flow Statement

Contact Information
eDiets.com, Inc.
1000 Corporate Dr., Ste. 600
Fort Lauderdale, FL 33334-3608
FL Tel. 954-360-9022
Fax 954-360-9095

Type: Public
On the web: http://www.ediets.com
Employees: 95
Employee growth: (7.8%)

eDiets.com is banking on your losing proposition. The company's Web site allows fat-fighting clients in several countries to enter information and receive a customized, software-generated program to help them lose weight. Some of its 20 plans include the Atkins Nutritional Approach, the Glycemic Impact Diet, and the Slim-Fast Optima Diet. eDiets.com also offers support message boards, an e-newsletter, expert nutrition advice, vitamins, and eDiets DeliciouslyYours nationwide meal-delivery service. Its eDiets Corporate Services unit licenses its brand to companies and their employees for health programs. It operates eDiets Europe overseas. Investment firm Prides Capital Partners owns about 55% of eDiets.com.

Key numbers for fiscal year ending December, 2008:
Sales: $23.9M
One year growth: (19.5%)
Net income: ($19.8)M

Officers:
Chairman: Kevin A. Richardson II
President, CEO, and Director: Kevin N. McGrath
CFO, Treasurer, and Secretary: Thomas J. (Tom) Hoyer

Competitors:
Jenny Craig
WebMD Health
Weight Watchers International

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