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editorial alteration (EA)

 
Marketing Dictionary: editorial alteration (EA)

Any change made after copy has been accurately set in type by the printer, at the request of the editorial staff of the advertising agency or advertiser where the copy was written. See also author's alteration; printer's error.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more