Editorial Services (Schedule)
Schedule
H&A's first year schedule and plans are summarized in this section, but a five-year narrative reflecting the future growth of the venture is presented in the "Financial Data" section.
H&A will use the June-September, 1990 timeframe to acquire and upgrade equipment, train staff and subcontractors, and develop the database and other resources needed to support its marketing initiatives. The firm will also recruit new accounts all during this period.
During the fall of 1990, an aggressive kickoff campaign will be conducted. Funds set aside for selective advertising will be committed in support of that campaign.
H&A will maintain a home-based office during the rest of 1990, with substantial, dedicated office space and telephone service devoted entirely to this enterprise. During that period, client training classes will be conducted either on client premises, or at rented hotel accommodations.
