Egyptian cigarette industry

The Egyptian cigarette industry, during the period between the 1880s and the end of the First World War, was a major export industry that influenced global fashion. It was notable as a rare example of the global periphery setting trends in the global center in a period when the predominant direction of cultural influence was the reverse, and also as one of the earliest producers of globally traded manufactured finished goods outside the West.

Nineteenth-century Egyptian cigarettes

Rise

The development of a major cigarette industry in Egypt in the late nineteenth century was unexpected, given that Egypt generally exported raw materials and imported manufactured goods, that Egyptian-grown tobacco was always of poor quality, and that the cultivation of tobacco in Egypt was anyhow banned in 1890 (a measure intended to facilitate the collection of taxes on tobacco).

One reason for the development of the industry was the imposition of a state tobacco monopoly in the Ottoman Empire, a measure designed to increase Ottoman government revenue. This resulted in the movement of many Ottoman tobacco merchants, usually ethnic Greeks, to Egypt, a country which was culturally similar to the Ottoman Empire but outside the tobacco monopoly as a result of its occupation by Great Britain.

The founder of the industry was Nestor Gianaclis,([1]) a Greek who arrived in Egypt in 1864 and in 1871 established a factory in the Khairy Pasha palace in Cairo which, after Gianaclis moved to larger premises in 1907, became the home first of Cairo University and then of the American University in Cairo. Gianaclis and other Greek industrialists such as Ioannis Kyriazis of Kyriazi frères successfully produced and exported cigarettes using imported Turkish tobacco to meet the growing world demand for cigarettes in the closing decades of the nineteenth century.

Imitation

1919 American advertisement for an "Egyptian" cigarette brand, "Egyptian deities"

Egyptian cigarettes made by Gianaclis and others became so popular in Europe and the United States that they inspired a large number of what were in effect locally-produced counterfeits. Among these was the American Camel brand, established in 1913, which used on its packet three Egyptian motifs: the camel, the pyramids, and a palm tree.

Arthur Conan Doyle paid a causal tribute to the popularity of Egyptian cigarettes in his 1904 story "The Adventure of the Golden Pince-Nez", where a character interviewed by Sherlock Holmes in a murder investiagation is described as "ceselessly smoking Egyptian cigarettes".

Decline

Tastes in Europe and the United States shifted away from Turkish tobacco and Egyptian cigarettes towards Virginia tobacco during and after the First World War. What remained of the Greek-run tobacco industry in Egypt was nationalized after the Egyptian Revolution of 1952. Egyptian-made cigarettes were thereafter sold only domestically, and became known for their poor quality (and low price).

Of all the many foreign imitations of Egyptian cigarettes, only Camel survived the remainder of the twentieth century.

See also

• Kyriazi freres

References

This article includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. Please improve this article by introducing more precise citations where appropriate. (April 2009)

• Relli Shechter, "Selling Luxury: The Rise of the Egyptian Cigarette and the Transformation of the Egyptian Tobacco Market, 1850-1914." International Journal of Middle East Studies, Vol. 35, No. 1 (Feb., 2003), pp. 51-75