Electronic Document Security Company (Financial Overview)
Financial Overview
Revenue Streams
GoldTrustMark.com will derive its revenues from two primary revenue streams:
Software Licensing Fees
GoldTrustMark.com subscribers will be charged a monthly software licensing fee for the use of the company's knowledge management software functionality. The company will implement a tiered pricing model, charging client companies a licensing fee based on the number of potential end users they employ.
Partnership Fees
GoldTrustMark.com will receive a partnership or referral fee from partners, to which the company has referred its customers for service or product purchase. These fees will apply to partners who provide hardware, scanning, and document destruction services, among others.
For a summary of management's financial projections, please refer to Appendix B.
Goldtrustmark.Com Roll-Out Timeline
Phase I—strategic Positioning
January-March 2001
- Complete phase one-product development
- File patent application
- Forge alliances with strategic partners
- Begin key staff hiring
- Fund additional operating expenses
- Security Audit
Phase I Benchmarks:
- Successful initial product launch
- Completion of senior management team by hiring highly experienced CEO
- Completion of core product development for initial site software
Phase Ii—soft Launch
April-August 2001
- Hire staff for key company functions
- Enhance product features beyond initial version
- Develop marketing strategies, messages, and sales team
- Complete Board of Directors and Advisors; fund additional operating expenses
Phase Ii Benchmarks:
- Complete partnerships necessary to launch fully functional site
- Complete initial success tests with trial companies
- Develop marketing material and tactics
- Complete hiring of "launch" staff
Phase Iii—full Launch
September-December 2001
- Hire full team for product launch
- Launch national business-to-business marketing campaign
- Fund additional operating expenses
- Obtain additional venture financing
Phase Iii Benchmarks:
- Achieve profitability
Appendix A: Market Research Findings
Appendix B: Financial Projections
