Electronic press kit

This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (December 2009)

An electronic press kit (or "EPK") is a press kit equivalent in electronic form. In business, electronic press kits are more commonly referred to as online or electronic media kits. They are used to promote artists and businesses via mass media.

The world's first electronic press kit for a major feature film was for Mario Kassar's (Terminator) Corelco/ le Studio Canal +, Roland Emmerich 1994 film "Stargate", which had a "Day and Date" release of the EPK, produced and directed by Gabreal Franklin, available the day the film was released. The original premise for the concept of an EPK was to create a "want to see" for those who had not yet seen the film, and a "want to see again" for those who had, in addition to providing a depth of material for the press to create editorial and have accurate information about the film. This was released on CD, with a shorter version on floppy disc.

Distribution

An electronic press kit can be distributed via one of the following media:

• CD
• DVD
• Video or audio cassettes
• The Internet (e.g. E-mail, WWW, newsgroups, etc.)
• USB flash drive

Included materials

This section requires expansion.

Music industry

Contents of an electronic press kit depend on the industry and target audience. For instance, an EPK in the music industry might contain this:

• Biography
• Music clips (with accompanying lyrics)
• High resolution press photos
• Tour dates
• Promotional videos
• Offline website or website links
• Press reviews and interviews
• "RIYL" or "recommended if you like" list: a listing of artists of similar styles or genres
• High resolution photos or images of key executives, the company logo, products, etc.
• Contact information