entreship
Entreship is defined as the work that is involved in creating new products and services that ultimately generate value.
It is a disciplined practice that strives to create new strategic and economic value through collaborative behaviors that
leverages knowledge and experience, builds upon ambition and curiosity and discovers and applies new concepts while tolerating
ambiguity and vulnerability. Entreship can take place in a garage or corporate R&D
centers and can be responsible for forging new products and new business models.
Entreship reflects the efforts of both individuals and teams in developing new products, business models and services. Quite
often, the mechanics and inventive behaviors of entreship extend beyond the venture founder to external partners. These partners
share ideas, risks, plans and action in the pathway to new venture planning and development.
There are two main areas of work in entreship. First, people combine ideas, resources and energy to develop platforms that have
some commercial promise. Second, they connect capital to the development, launch and growth scheme of the venture.
Entreship is framed by the Danes ([1]) as a set
of strategic organizational behaviors, based part in process and practice and part in culture and leadership.
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