Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. It is the best selling gum in Canada. The gum currently comes in ten flavors: Tangerine Freeze, Polar Ice, Peppermint, Spearmint, Winterfresh, Chlorophyll, Night Chill, Fire and Inferno (cinnamon) and Sweet Mint. The mints currently come in Peppermint, Spearmint, Winterfresh, and Cinnamon. Eclipse is the American version of Excel. The brand advertises using a long-standing tagline "Excel-erate your breath" and often features an animated giant gorilla character who is drawn to eating people who have just used the product.
Excel Extreme
In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released, replacing the Excel cherry and lemon flavours. A year later, an American version called Wrigley's 5 was created, but the gum was sold in sticks instead of pellets. The Excel Extreme brand was replaced by Wrigley's 5 in 2008.
Excel White
In June 2008, Wrigley's replaced Freedent Total with Excel White. It is currently available in three flavours : Spearmint, Bubblemint and Winterfresh.
Promotion
During the duration of the Winter Olympics of 2010, each piece of gum has a small edible maple leaf printed on to support the Canadian Olympic Team.
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