exonym
American Heritage Dictionary:
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ex·o·nym
(ĕk'sō-nĭm) 
n.
A name by which one people or social group refers to another and by which the group so named does not refer to itself.
n.
A name by which one people or social group refers to another and by which the group so named does not refer to itself.
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American Heritage Dictionary
The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.
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