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Fargo was a brand of truck manufactured and sold in Canada by the Chrysler Corporation. Fargo trucks were almost identical to Dodge trucks, save for trim and name, and were sold by Chrysler-Plymouth dealers. Production began in the late 1920s.[1]
The name Fargo was discontinued after 1972 for Canada, but lived longer for other countries around the world under the Chrysler Corporation's badge engineering marketing approach. Most of the Fargo trucks and bus chassis sold in Argentina, Finland, Australia, India, and other countries in Europe and Asia were made in Chrysler's Kew (UK) plant. Most were also sold under the Dodge and Commer names.
Theories on why Chrysler used the name Fargo include the imagery of open range of the American west, symbolized by the city of Fargo and the Wells-Fargo stage lines, while another theory assumes there was a play on the words "Far" and "Go" denoting durability.
Fargo Today
The Fargo brand still exists in Turkey, where Fargo and DeSoto trucks are made by Turkish manufacturer Askam with no technical or business connection with Chrysler.
References
- ^ "Fargo Trucks - a brief history " in allpar.com, Accessed May 1, 2008.
External links
- Short history of the Fargo Truck
- Fargo trucks ad for Spanish-speaking countries
- Askam Kamyon Imalat - Turkish Fargo trucks
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