| Fast Second | |
 |
|
| Author | Paul Geroski and Constantinos Markides |
|---|---|
| Language | English |
| Publisher | Jossey-Bass, San Francisco |
| Publication date | 2005 |
| ISBN | 0-7879-7154-5 |
Fast Second is a book written by Paul Geroski and Constantinos Markides and published by Jossey-Bass in 2005.
According to the authors, a fast second company lets other companies innovate and experiment to create new markets. Then the fast second enters the market just as the dominant design is about to emerge, helps create the dominant design, and uses its size to capture the market.
The book identifies Microsoft, Procter & Gamble, Amazon.com, Canon Inc., JVC and Heinz as successful fast second firms.
Publishing information
- Geroski, Paul; Constantinos Markides (2005). Fast second: How smart companies bypass radical innovation to enter and dominate new markets. San Francisco: Jossey-Bass. ISBN 0-7879-7154-5.
See also
 |
This article about a book on economics or finance is a stub. You can help Wikipedia by expanding it. |
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
