Fishstick

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Fried fishsticks.

Fishsticks, also commonly referred to as fish fingers, are a processed food made using a whitefish such as cod which have been battered or breaded. They are commonly available in the frozen food section of supermarkets, and on children's menus in family-oriented restaurants.

Varieties include different types of fish, such as pollock, haddock, salmon or sole; flavoring in the breading, such as peppercorn, garlic or lemon; and special shapes, particularly to appeal to children (e.g. dinosaurs or TV characters).^{[citation needed]}

History

In The United Kingdom in the 1940s, most of the herring catch was pickled and exported to other Northern European countries.^{[citation needed]} In an attempt to make herring more appealing on the home market, companies tried to present it in a new way, creating herring fishfingers called “herring savouries” and were tested on the market against a bland control product of cod sticks, sold as “fish fingers.” Shoppers in Southampton and South Wales, where the test was conducted, confounded expectations by showing an overwhelming preference for the cod. Cod fishsticks were first produced in Great Yarmouth,^[1] and introduced in Britain on 26 September 1955.

See also

• Crab stick
• Fishcake

References

Bibliography

Wikimedia Commons has media related to: Fishstick

• How in the World? A Fascinating Journey Through the World of Human Ingenuity, Reader's Digest, 1990, ISBN 0895773538