Fitch

Type: Subsidiary
On the web: http://www.fitch.com

This firm helps market its clients through all the senses. Not to be confused with the credit rating agency, Fitch, is a leading brand development and communications agency that specializes in creating unique consumer experiences for its mostly retail clients. It offers creative services for corporate identity and communications collateral, as well as product and packaging design. Fitch also provides architectural services for interior and exterior store designs, and it develops events and displays that allow customers to experience brands first hand. The firm offers digital and interactive marketing services. Working from offices a dozen countries, it is a unit of UK-based advertising conglomerate WPP Group.

Officers:
Chairman and CEO: Rodney Fitch
CEO: Lois Jacobs
COO: Scott Wolfe

Competitors:
Euro RSCG 4D
FutureBrand
Interbrand