| Fiver | |
|---|---|
 |
|
| Launched | 15 October 2006 |
| Owned by | Channel 5 Broadcasting |
| Picture format | 576i (SDTV 16:9, 4:3) |
| Audience share | 0.6% (0.1% for +1) (February 2009, [1]) |
| Country |  United Kingdom |
| Formerly called | Five.2 (working title)[2] Five Life (until 27 April 2008) |
| Sister channel(s) | Five Five USA |
| Timeshift service | Fiver +1 |
| Website | www.five.tv/fiver |
| Availability | |
| Terrestrial | |
| Freeview | Channel 30 |
| Satellite | |
| Sky Digital | Channel 176 Channel 177 (+1) |
| Cable | |
| Virgin Media | Channel 152 |
| IPTV | |
| Tiscali TV | Channel 31 |
Fiver is a free-to-view television channel in the United Kingdom owned by Five. The channel launched as "Five Life" on 15 October 2006, and was rebranded as "Fiver" on 28 April 2008. The channel is available on digital television via Freeview, Sky Digital (including the Freesat from Sky service), Tiscali TV and Virgin Media. It is not currently available on Freesat but Five state on their website that they are "working on it".[3] It was originally launched alongside Five USA by Five, in order to create a multi-channel strategy, which other analogue broadcasters had already achieved.[4] Fiver broadcasts between 6am and midnight (but closes at 11pm on Freeview), and transmits programmes for a mixed audience.
Contents |
History
Five announced that programming on Five Life would include The Ellen DeGeneres Show, Love My Way,[5] Windfall,[6] and Angela's Eyes, as well as a weekday double-bill of the chat show Trisha Goddard and new episodes and a weekly omnibus of Home and Away. Repeats of teenage drama Dawson's Creek started showing in December 2006.
The first programme broadcast on Five Life was Inside The Priory, a documentary about The Priory clinic, at 8pm on the channel's launch day. The launch of Five Life marked the start of Five's digital multi-channel strategy designed to compete with similar strategies from its rivals Channel 4 and ITV plc.
On 11 January 2007, it was announced that Five Life had acquired the multi-channel rights to air popular and recently axed ITV dramas, Bad Girls (Series 4-8) and Footballers' Wives from Spring 2007.
On 28 August 2007, Five Life launched a timeshift channel named Five Life +1.[7]
At 6am on 28 April 2008, Five Life relaunched as Fiver with a totally new on and off air identity and a raft of new shows added to the schedule.[8] These included Celebrity Rehab, Dirt and reruns of Sex and the City.
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Milkshake!
During weekend mornings, an extended version of the childrens' strand Milkshake! is currently broadcast on Fiver. It will be having its own TV channel. This is a response to the BBC launching the CBBC Channel and CBeebies in 2002 and ITV launching the CITV Channel in 2006. [9]
Launch night
The schedule for the primetime shows on the launch night of Five Life were as follows:
| Time | Programme name | Notes |
|---|---|---|
| 20.00 |
|
|
| 21.00 |
|
|
| 22.00 |
|
(0.33% audience share) |
The launch of Five Life was at the time ranked as the worst received multichannel launch for a terrestrial broadcaster ever, only managing to achieve a primetime share of 0.21%.[10]
Programming
Current programming
- 8 Simple Rules
- 10 Things I Hate About You
- Almost Live from Studio Five (repeated of the previous nights, live Five show)
- Animal Rescue Squad
- Banged Up Abroad
- CCTV Cities
- The City
- Colin and Justin's How Not to Decorate
- Colin & Justin's Wedding Belles
- Dirt
- The Ellen DeGeneres Show
- Everybody Hates Chris
- Fifth Gear
- FlashForward [11]
- Home and Away - from 17 October 2006 - episode 4212 onwards in new airing, but has aired classic episodes previously, also. Not allowed any episodes before 2840 as they still belong to ITV.
- Joey
- Knight Rider
- Michaela's Zoo Babies
- Milkshake! (Weekends 9.00am to 12.00pm only)
- Neighbours - from 11 February 2008 - episode 5331 onwards. Classic Episodes (1-5330) are not in contract to this channel as they still belong to the BBC.
- Out of the Blue
- Police Interceptors
- Prison Break
- Property Developing Abroad
- Sex and the City
- Step It Up and Dance
- Stylista
- The Gadget Show
- The Hotel Inspector
- The Sexy Ad Show
- The Trisha Goddard Show
- Vets In Action
Former programming
- Angela's Eyes - Series discontinued
- Bad Girls - Series discontinued
- Big Love - Series discontinued
- Celebrity Rehab
- Footballers' Wives - Series discontinued
- Gay, Straight or Taken?
- Love My Way - Series discontinued
- Make Me A Supermodel Extra
- Nice House, Shame About the Garden
- Ocean Force
- Rich Bride Poor Bride
- Sofia's Diary - Series discontinued
- Trust Me - I'm A Beauty Therapist
- Windfall - Series discontinued
Relaunch night (as Fiver)
The schedule for the primetime shows on the launch night of Fiver were as follows:
| Time | Programme name | Notes |
|---|---|---|
| 18:00 |
|
|
| 18:30 |
|
This is the episode that was to air on five the next day at 14:15. Episode number is 4601. |
| 19:00 |
|
This episode was repeated the next day in its ordinary 18:30 timeslot, and aired on Five 2 days after its initial airing. Episode number is 4602. |
| 19:30 |
|
Reason for late start is stated with the 19:00 episode of Home and Away. Every day after this, it's on at its normal time of 19:00. |
References
- ^ BARB
- ^ "Television Broadcast Licensing Update October 2006". Ofcom. http://www.ofcom.org.uk/tv/ifi/tvlicensing/tvupdates/monthly/200610.
- ^ "Freesat / freesat / five.tv". http://www.five.tv/freesat. Retrieved 2008-12-02.
- ^ Five (2006-06-05). "Five unveils two new channels". Press release. http://www.five.tv/aboutfive/press/pressreleases/20060506_twonewchannels/. Retrieved 2006-10-12.
- ^ "October launch date for Five's digital channels". MediaWeek. http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=589468. Retrieved 2006-10-12.
- ^ "five autumn highlights 2006". Five. http://www.five.tv/media/pdf/11896740.pdf. Retrieved 2006-10-12.
- ^ Joanne Oatts (2007-07-05). "Five launches +1 services". Digital Spy. http://www.digitalspy.co.uk/broadcasting/a64300/five-launches-1-services.html.
- ^ "Five Life to relaunch as Fiver". The Guardian. 6 April 2008. http://www.guardian.co.uk/media/2008/mar/20/channelfive.television. Retrieved 2008-04-06.
- ^ "Five to launch dedicated kids' channel". http://www.mediatel.co.uk/agbnielsen/2008/11/11_five.cfm. Retrieved 2008-11-11.
- ^ "Slow start for Five Life". Digital Spy. http://www.digitalspy.co.uk/broadcasting/a38267/slow-start-to-life-for-five.html. Retrieved 2007-11-09.
- ^ FlashForward press release
External links
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