flack

(flăk) Informal.
n.
A press agent; a publicist.


v., flacked, flack·ing, flacks.

v.intr.
To act as a press agent: flacking for a movie studio.

v.tr.
To act as a press agent for; promote: authors who tour the country flacking their books.

[Origin unknown.]

flackery flack'er·y n.

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n. an advertising agency.  Ted works for a flackery over on Maple Street.

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IN BRIEF: n. - Artillery designed to shoot upward at airplanes; Intense adverse criticism; A slick spokesperson who can turn any criticism to the advantage of their employer.

Tutor's tip: She said she'd rather catch "flak" (censure) as a "flack" (a press agent) in the newsroom than be known as a "flake." (eccentric person)

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noun
noun, mainly US

1: A publicity agent. (1946 —) .
C. Drummond They were booked to do ten matches in Mexico City; Bull, their flack, had lined up the opposition (1968). verb N Amer

2: intr. To act as a publicity agent (for); hence, to disseminate favourable publicity, etc.; to proselytize. (1966 —) .
Forbes You could cite the country's poverty....You might even fault the tourism board for not flacking hard enough (1984).

3: trans. To promote or speak in favour of; to disseminate (information, etc.) to this end. (1975 —) .

[Origin unknown.]

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For a list of words related to flack, see:

• Journalism - flack: sometimes disparaging term for press agent
• Advertising - flack: press agent or publicist, sometimes considered disparaging

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See words rhyming with "flack."