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Floyd Soileau

 
Artist: Floyd Soileau

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David Rachou
  • Genres: World
  • Instrument: Producer

Biography

Floyd Soileau (pronounced swallow) has played an essential role in the evolution of Louisiana's music. As the owner of the Swallow, Jin, Maison de Soul, and Kom-a-day record labels, Soileau has been responsible for more than 300 singles and 200 albums by such artists as the Balfa Brothers, Clifton Chenier, Rockin' Sidney, Belton Richard, Lawrence Walker, Aldus Roger, Boozoo Chavis, and Tommy McLain. The Festival De Musique Acadienne was dedicated to Soileau and his contributions to Cajun music in 2000.

Descended from a long line of Cajun fiddlers, Soileau was born in Grand Prairie, a small village near Ville Platte in Evangeline Parish. His family spoke in the Cajun French dialect and he did not speak English until the age of six. Launching his career as a DJ for Ville Platte radio station KVPI in 1956, he opened a record store, Floyd's Record Shop, with money that he borrowed from his parents. Together with a Mamou jukebox and nightclub operator Ed Manuel, he started a record company, Big Mamou, in 1957. Although the label released only two songs, "Manuel Bar Waltz" and "Midway Two Step," performed by Milton Monitor and Austin Pitre, the experience had a profound effect on Soileau, who soon founded his own label, Vee-Pee. Canceling the label in 1958, he launched two new labels, Swallow and Jin. He later added Maison de Soul, to release Zydeco recordings, and Kom-a-day, which specialized in Cajun humor. Soileau's efforts paid dividends almost from the start. He recorded several swamp pop hits including Rod Bernard's "This Should Go On Forever" in 1958, Jivin' Gene's "Breaking Up Is Hard to Do" in 1959, and Joe Barry's "I'm a Fool to Care" in 1961.

Shortly after releasing D.L. Menard's country-tinged Cajun hit, "La Porte D'en Arriere (The Back Door)" in 1962, Soileau was approached by the acoustic-based traditional Cajun group the Balfa Brothers. He remained apprehensive, however, about releasing an acoustic album. The Balfa Brothers asked Soileau to record them two more times before he relented. The resulting album, The Balfa Brothers Play Traditional Cajun Music, remains one of the genre's classic recordings.

Soileau reached his commercial apex when Rockin' Sidney recorded "Don't Mess With My Toot-Toot" in 1985. Initially featured on the album My Zydeco Shoes Got the Zydeco Blues, the song sold more than 40 thousand copies and was number 20 on Billboard's country music charts. One of Soileau's successful ventures outside of music came during the 1970s when he and his wife helped to popularize an electric rice cooker made by Japan's Hitachi Company. Soileau's recording empire were united through his music publishing, distribution, and retail business, Flat Town Music Company. He received a Best of the Beat Business Lifetime Achievement award from Offbeat, the journal of the Loyola University Music Business Program. ~ Craig Harris, All Music Guide
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James Floyd Soileau is an American record producer, born November 2, 1938, in Faubourg, a small community between Ville Platte and Washington, Louisiana. He grew up speaking Cajun French and did not speak English until attending school at the age of 6 years.

In his junior year of high school, he did an afternoon Cajun music show as a part-time job with KVPI radio in Ville Platte. After graduating from Ville Platte High in 1956, he opened a small record store, Floyd's Record Shop and discovered that although people were still interested in them, Cajun French records were no longer being produced. With the financial help of a friend, Ed Manuel (a juke box operator from Mamou, Louisiana), who wanted new French records for his juke boxes, Floyd released his first record on the Big Mamou label by artists Austin Pitre and Milton Molitor. In 1957 Lawrence Walker and Aldus Roger helped Floyd launch his own label, Swallow Records.

Over the past 40 years, Swallow Records has released 265 45rpm single records and 151 albums of Cajun French music, including recordings by Adam Hebert, Belton Richard, Dewey Balfa and the Balfa Brothers, Nathan Abshire, Jambalaya Cajun Band, Paul Daigle & Cajun Gold, D.L. Menard, and many more, plus recordings by the Cajun French story teller, Marion Marcotte.

1958 saw the beginning of Jin Records with artists such as Clint West, Tommy McLain & the Boogie Kings, Lil Bob & The Lollipops, Warren Storm, Skip Stewart, Rockin' Sidney, Rod Bernard, Johnny Allan and others making significant contributions to what was the, then, controversial Swamp Pop music.

In 1959, he married his high school sweetheart Jinver Ortego. They have three daughters, Catherine, Connie and Cindy, and one son, Christopher.

He has always encouraged his artists to compose new songs to record, and his Flat Town Music Company now publishes over 2800 songs, a majority of which are Cajun and Swamp Pop songs.

His Swallow Publications now publishes two books vital to the Cajun French language, Cajun Dictionary and Cajun Self-taught, both by Rev. Jules Daigle.


 
 
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