follower

n.

1. One who subscribes to the teachings or methods of another; an adherent: a follower of Gandhi.
2. A servant; a subordinate.
3. A fan; an enthusiast.
4. One that imitates or copies another: A successful marketing campaign will have many followers.
5. A machine element moved by another machine element.

Marketer whose product or brand did not get to market first or who does not maintain a dominant market share. It is extremely difficult for a follower to take market share from a leader. For example, Xerox, Coca-Cola, IBM, and McDonald's led their markets for many years, and their brands represented the standard for those products as perceived by consumers. Followers need to discover the leader's Achilles heel in order to compete successfully. The Avis "we try harder" campaign exemplified the marketing strategy of a follower establishing a competitive advantage that directly addressed a weakness of the leader.

noun

One who supports and adheres to another: adherent, cohort, disciple, henchman, minion, partisan, satellite, supporter. See over/under, precede/follow.

n

Definition: believer
Antonyms: cynic, disbeliever, leader

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Dansk (Danish)
n. - tilhænger, følgesvend, påsætter, tilbeder, bagmand

Nederlands (Dutch)
aanhanger, volgeling, dienstnemer, bijlage, machineonderdeel dat beweegt d.m.v. een ander deel, laadmechanisme in pistool, man die een dienstmeisje vrijt

Français (French)
n. - partisan, disciple, adepte, amateur, supporter, inconditionnel, suiveur, admirateur (arch)

Deutsch (German)
n. - Anhänger

Ελληνική (Greek)
n. - οπαδός, ακόλουθος, μαθητής (φιλοσόφου κ.λπ.)

Italiano (Italian)
seguace, allievo

Português (Portuguese)
n. - seguidor (m)

Русский (Russian)
приверженец, последователь, ведомое звено

Español (Spanish)
n. - partidario, adepto, adicto, discípulo, secuaz, seguidor, imitador

Svenska (Swedish)
n. - följeslagare, anhängare

中文（简体）(Chinese (Simplified))
从者, 追补者, 属下

中文（繁體）(Chinese (Traditional))
n. - 從者, 追補者, 屬下

한국어 (Korean)
n. - 뒤따르는 사람, 신봉자

日本語 (Japanese)
n. - 従者, 家来, 部下, 手下, 信奉者, 模倣者, 従動部, 追う人

العربيه (Arabic)
‏(الاسم) تابع‏

עברית (Hebrew)
n. - ‮חסיד, מעריץ‬

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